Abstract
The infl uence on the young is the main activity in the work of many state leaders, political parties and social movements in modern democracies. The main aim of all present governments and ruling parties is to create a moderate attitude towards the authorities of the day among young people, counter radicalism and extremism. Whereas, the political opposition always uses young people to have the situation changed and win the power. In the furtherance of this goal, the opposition uses a great variety of suggestive means – political agitation, opinion propaganda and new values imposing. This article deals with the publicistic arsenal that have been created for young voters. The authors also study slogans that have been created by the young. Propaganda of a strong position on life, use of humour and provocation, use of sexual content materials to infl uence young audience are the special features of youth slogans and posters in modern Russian and Germany. Internet materials and youth vocabulary play a key role in this process. Political slogans and posters usually target middle-aged and old people that appreciate stability and smooth progress in political system, while youth slogans look more radical and push to action. They deal with different topics and have unusual combinations of elements in the structure of the agitation product.
Keywords
Russia, Germany, the youth, slogan, politics, party, humour, activity, provocation, voters
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